FAQ
FAQ
What is Design Destination London?
Design Destination London is an annual event that brings together American interior designers and architects for an immersive experience hosted by leading British and global makers.
This private, invitation only event offers curated presentations, behind-the-scenes tours, and an intimate look at artisanal craftmanship at its finest.
Attendees enjoy exclusive access to thoughtfully designed experiences, showroom open houses and networking events – showcasing the best of London’s design community.
I am a designer — how do I attend?
Design Destination London may be attended by invitation only. Invitations will be sent in Summer 2026.
How can I get an invitation?
The invitation list is compiled by our Host Sponsors, which may change from year to year. The best way to receive an invitation is from a relationship with a Host Sponsor brand, as they invite their top American clients.
Why was I invited?
The Design Destination London invitation list is compiled by our Host Sponsors.
In addition, all American interior design and architect members of Design Leadership Network (DLN) are invited as a member benefit.
If you attended DDL in 2026, you are invited to join again in 2027.
How do I RSVP?
Invitations for the 2027 event have not yet been sent; they will be sent via mail and email in Summer 2026.
Scan the QR code on your invitation or click the “RSVP” link in your invitation email. If you can’t find your email, please double check your spam folder. The email will be sent from [email protected]. If you still have questions, please contact [email protected].
You will receive an email confirmation after you submit your RSVP.
When is the RSVP deadline?
The RSVP deadline is September 30, 2026, by invitation only.
Will the event fill up?
Yes. Limited spaces are available. Based on past attendance, we expect the 2027 event to fill up.
Once you receive your invitation email, we recommend RSVPing as soon as possible to secure your spot.
Can I bring a guest(s)?
Yes, if they meet specific eligibility criteria:
- Your guest is an owner, partner, principal designer, or lead designer of the invited firm.
- Your guest has an active, professional email address (e.g. ending in @yourcompany.com)
- Your guest’s employment and position can be verified.
Every registration is reviewed for eligibility, and Design Destination London may reach out to collect more information about your guest(s). If we determine that an attendee is ineligible to attend, the attendee will be removed and notified. Registration fees are non-refundable. If you have questions about a guest’s eligibility, please reach out to [email protected] prior to submitting and paying for their registration.
Spouses, children, relatives, friends, and clients that do not meet the eligibility criteria are not eligible to attend and may be removed at the discretion of Design Destination London, with no refund.
How do I add guest(s) to my RSVP?
If your guest meets the eligibility criteria (see above), you may add them to your group when you RSVP.
How many guests can I bring?
Attendance is limited to 4 eligible people, in total, per invited firm.
Does it cost money to attend?
During the RSVP process, each attendee will pay a non-refundable $250 registration fee. There are no other costs associated with the official event.
Attendees are responsible for their own travel and lodging costs.
If I cancel my registration, do I receive a refund?
No. The registration fee is non-refundable.
If you no longer can attend the event, and wish to send an eligible member of your firm in your place, please notify [email protected] and we will transfer your registration upon verifying attendee eligibility.
What are the activities?
Planning is underway, and activities will be announced on the itinerary page.
When can I select my sessions, tours, and excursions?
In Fall 2026, registered attendees will be contacted via email to select their preferred private sessions.
Registration for private sessions will open simultaneously to all registered attendees in Fall 2026, and spaces will be allocated on a first come, first served basis.
If you are part of a group attending, each member must make their own selections separately. Please note that you will not automatically be placed in the same session(s).
Does my event registration fee guarantee placement in my preferred private session(s)?
No. The registration fee covers participation in Design Destination London and does not guarantee placement in a specific Host Sponsor private session.
Private sessions have limited capacity and are managed through a separate registration process, which will open in Fall 2026. Registration for Host Sponsor private sessions will open simultaneously to all registered attendees and spaces will be allocated on a first come, first served basis.
Are there restrictions on sessions, tours, and excursions?
A maximum of two (2) designers from each firm may attend the same session on the same day. These intimate sessions are networking and learning opportunities, and the goal is to maximize exposure between attendees and brands.
Non-compliance will result in session reassignment at the discretion of DDL.
No such restriction applies to other parts of the event including open houses, cocktail reception, or welcome breakfast.
Do some sessions include transportation?
Some sessions include private transportation to and from the session location. This will be clearly noted during the sign up process. Attendees are responsible for arriving at the designated departure point on time and prior to the scheduled departure. Failure to meet on time may result in being left behind at which point the guest is responsible for their own transportation.
For all other sessions and parts of the event, attendees are responsible for their own transportation.
Are some sessions only offered on certain days?
Yes, some sessions are only offered on certain days. In Fall 2026, registered attendees will receive all session details and will select their preferred sessions.
Host Sponsors may choose to present the same session for both private session days or offer two different sessions.
Where should I stay?
We recommend staying near Chelsea, London. This neighborhood is located between the two main event venues: Design Centre, Chelsea Harbour and The Pimlico Road. See our hotel recommendations and special discount code for attendees here.
How long should I stay?
Official event programming runs Monday, January 18 through Wednedsday, January 20, 2027. See the itinerary here.
New to the 2027 event, attendees can extend their stay with an optional post-event retreat to the Cotswolds. Hosted by Country Creatures and Thyme, this offering provides an idyllic setting to recharge with curated programming—from artist and maker workshops to design-led local excursions—ensuring inspiration continues beyond the event.
Do I need an ETA to enter the UK?
Yes. As of January 8 2025, US citizens entering the UK must apply for and receive an Electronic Travel Authorization (ETA) prior to travel.
If you are attending Design Destination London on January 18-20 2027, you should apply for an ETA.
Learn more on gov.uk and apply using the UK ETA app.
How will I receive updates?
Once registered, attendees will receive regular updates, instructions, and details via email. Official event communication comes only from [email protected].
Please follow @designdestinationlondon on Instagram for more news and reminders.
My company is interested in being a sponsor of the event. How do I apply?
There are specific eligibility criteria that brands must meet to qualify as event sponsors. Please email [email protected] with your brand information, and our team will review your inquiry and respond. Please note that sponsorship opportunities for the 2027 event have closed. We welcome inquiries regarding future events.
What if I need more information?
Please see the full Event Terms & Conditions or email [email protected].