FAQ
What is Design Destination London?
Design Destination London is an annual trip to London, attended by top American interior designers.
Attendees will embark on curated offsite excursions to participating brands‘ production facilities and workshops. During this behind-the-scenes look at the intricacies of the creative process, designers and makers will exchange stories in intimate settings.
In addition, showrooms on The Pimlico Road and in Design Centre, Chelsea Harbour will host designers as they explore new collections, dive deeper into artisanal processes, and enjoy intimate meals and gatherings with the world’s best design brands.
Design Destination London was born from Wells Abbott London 2024 —an inaugural event created by Wells Abbott Showrooms.
I am a designer — how do I attend?
Design Destination London may be attended by invitation only.
Invitations are extended to designers from the participating brands.
How do I RSVP?
To RSVP, please follow the instructions on your mailed invitation or click the link in your email invitation.
Invitations were sent in Summer 2024.
Can I bring a guest?
Invitations are intended for Principal Designer(s) and Lead Designer(s) only. Spouses, relatives, and friends are not eligible to attend.
If you are bringing designer(s) from your firm/company, you may add them when you RSVP.
Does it cost money to attend?
No. Design Destination London is free to attend for invitees and their eligible guests (see above).
Attendees are responsible for their own travel and lodging costs.
What is the RSVP deadline?
Invited designers should RSVP by October 31, 2024. Space is limited, and on a first come, first served basis, so we recommend responding soon.
When the event reaches capacity, designers will have the opportunity to be placed on a waitlist.
Where should I stay?
We recommend staying near Chelsea, London. This neighborhood is located between the two main event venues: Design Centre, Chelsea Harbour and The Pimlico Road. See our hotel recommendations here.
What are the activities?
On both mornings, designers will attend tours, offsite excursions, talks, presentations and more hosted by the event sponsors. Designers will choose one session to attend on Monday morning and one session to attend on Tuesday morning.
On Monday afternoon, designers will explore Design Centre, Chelsea Harbour, enjoying a panel discussion and programming at participating showrooms. Finally, they will be treated to a private dinner inside Design Centre, Chelsea Harbour.
On Tuesday afternoon, designers will spend time on The Pimlico Road, enjoying programming at participating showrooms. The evening will conclude with a cocktail party on The Pimlico Road.
When can I select my sessions, tours, and excursions?
On November 14, registered attendees were notified via email that sessions, tours, and excursions have become available. Space per session is limited, and on a first come, first served basis. Didn’t get an email? Check your junk folder, and then contact us.