FAQ
What is Design Destination London?
Design Destination London is an annual trip to London, attended by top American interior designers.
Attendees will embark on curated offsite excursions to our sponsors’ production facilities and workshops. During this behind-the-scenes look at the intricacies of the creative process, designers and makers will exchange stories in intimate settings.
In addition, showrooms on The Pimlico Road and in Design Centre, Chelsea Harbour will host designers as they explore new collections, dive deeper into artisanal processes, and enjoy intimate meals and gatherings with the world’s best design brands.
Design Destination London was born from Wells Abbott London 2024 —an inaugural event created by Wells Abbott Showrooms.
I am a designer — how do I attend?
Design Destination London may be attended by invitation only.
How do I RSVP?
2026 invitations have not yet been sent to designers. They will be sent in mid-2025.
Can I bring a guest?
Invitations are intended for Principal Designer(s) and Lead Designer(s) only. Spouses, relatives, and friends are not eligible to attend.
If you are bringing designer(s) from your firm/company, you may add them when you RSVP.
Does it cost money to attend?
No. Design Destination London is free to attend for invitees and their eligible guests (see above).
Attendees are responsible for their own travel and lodging costs.
What is the RSVP deadline?
2026 invitations have not yet been sent to designers. They will be sent in mid-2025.
Space is limited, and on a first come, first served basis, so we recommend responding when you receive your invitation.
When the event reaches capacity, designers will have the opportunity to be placed on a waitlist.
Where should I stay?
We recommend staying near Chelsea, London. This neighborhood is located between the two main event venues: Design Centre, Chelsea Harbour and The Pimlico Road. See our hotel recommendations here.
What are the activities?
2026 activities will be announced soon.
When can I select my sessions, tours, and excursions?
In Fall 2025, registered attendees will be contacted via email to select their preferred sessions. Space per session is limited, and on a first come, first served basis.